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WVFRM had the opportunity to capture and produce the "Five to Thrive" campaign for V/Line Corp. This campaign is a testament to V/Line’s commitment to their customers, focusing on the five key elements of their service that matter most to passengers:
WVFRM had the opportunity to capture and produce the "Five to Thrive" campaign for V/Line Corp.
This campaign is a testament to V/Line’s commitment to their customers, focusing on the five key elements of their service that matter most to passengers:
The primary goal of the "Five to Thrive" campaign was to highlight the integrated efforts of V/Line's diverse teams in delivering exceptional service and ensuring passenger satisfaction. By showcasing these elements, V/Line aimed to reinforce their Customer Charter and demonstrate their dedication to operational excellence.
The production team traveled to various V/Line locations to film the teams in action. Interviews with key personnel provided insights into their daily responsibilities and how they contribute to V/Line’s customer commitments.
By showcasing the critical roles played by each team, the campaign not only promoted transparency but also celebrated the hard work and commitment of V/Line’s staff in delivering a high-quality rail service.
